I was sent a link to an older UM School of Information project today, and I just had to share it with you. It’s called Community Lab, and here is its abstract:
Despite extensive experience, eliciting contributions in an on-line community is still largely a matter of trial and error. This project will develop theory to predict contribution behavior in on-line communities and will help transfer that theory into practice by using it to develop a set of on-line community design guidelines. The project brings together three teams of researchers (from the University of Michigan, Carnegie-Mellon and the University of Minnesota) with diverse areas of expertise (including economics, social psychology, and on-line recommender systems).
The research team will start with existing theories of voluntary contribution to collective efforts, conduct a set of experiments to test the validity of these theories in the domain of on-line communities, and develop a new, synthesized theory. The experiments will be conducted in the MovieLens community with thousands of active users and an average of 30 new users joining each day. The key scientific significance of this work lies in using Social Science theory to guide design. An interesting broader impact of that approach is the development of a cadre of graduate students with interdisciplinary research experience who will be ready to guide the next generation of on-line community research.
I think this is the sort of project that’s emblematic of the way the School of Information often chooses to approach problems.
The first sentence (“eliciting contributions in an on-line community is still largely a matter of trial and error”) is pretty true in my experience. Of course, we don’t yet know what kind of contributions the study is talking about — monetary, content, time, civic engagement…
But things get bad pretty quickly. The project intends to:
… develop theory to predict contribution behavior in on-line communities and will help transfer that theory into practice by using it to develop a set of on-line community design guidelines.
Which is both a noble and a futile goal. The field of sociology is pretty much past the phase of making general covering laws to apply to underspecified objects. It’s just ridiculous to assume that actors among groups (a) act the same, even if the statistics suggest that they are similar, (b) have similar motivations, and (c) that forms of interaction will be generally appropriate for different groups.
I highly doubt there are significant high-level parallels between the action of the Arabic bloggers Juan Cole reads, the commenters on ArborUpdate, and product reviewers on amazon.com. It might be useful to identify a shared repertoire of actions (I’ll be working on that issue in a more focused form this summer). But we certainly won’t get that from this study, because they are “testing” their (ostensibly generally applicable) theory on one community devoted to…. movie recommendations.
I don’t doubt, though, that they’ll have a good idea of how that one movie recommendation site works when they’re done.
On literature review and theory background, the abstract says:
The research team will start with existing theories of voluntary contribution to collective efforts…
Which is fairly well borne out. Out of 120 or so citations, a couple are for genuine social action research. And throw in a bit of the Tragedy of the Commons and Bowling Alone for good measure. Also cited is … a study of the efficiency of on-campus housing. I’m printing that one now, will report back on how it’s relevant. (perhaps because one of the authors was on the project?)
It seems that the real intent of the project is in the last line:
…the development of a cadre of graduate students with interdisciplinary research experience…
(The 1.2 million continuing NSF grant through UMN that is funding this project is apparently tied to several other initiatives. I’m curious what came out of it)